At Platform 195, we’re the pioneers of modern-day retail media, founded by the team that transformed the co-marketing and media revenues at Thomas Cook Group. There, Stuart Adamson (CEO) and Anthony Bridges (CTO), built a commercial model and technology stack that harnessed data to fuel successful partnerships, rolled it out across 16 markets, generating $100 million annually, and scaling to running over 5,000 campaigns a year for over 2,000 partners. Their work set the standard for retail media excellence, winning a suite of awards, along with Google recognizing their model as best-in-class for retail media.
In October 2019, our team launched agency Platform 195 and built Uplift, our proprietary retail media platform. Today, Uplift powers the retail media operations of over 30 (and growing) major retailers globally across sectors, delivering cutting-edge solutions that drive growth, reduce siloed behaviour, and make campaign management easy.
With a unique blend of cutting-edge technology and deep industry expertise, we help retailers build successful media businesses, avoid costly pitfalls, and unlock commercial success.
We've been there, done that - and we're here to help you do it too.
